Contributions

  • Lorne A. Whitehead - Co-Author

Publication

2010 - Harvard Business Review Press, Boston, USA

Language

English

Word Count

51,500 words, Guess

Page Count

206 pages

Physical Format

Hardcover

Identifiers

and 3 more

Classifications

  • DDC650.'1 --dc22
  • LCCHF5438 .5 .K686 2010
  • LCCHF5438.5 .K686 2010
and 1 more
  • LCCHF5438.5.K686 2010

Description

From inside front cover: [Kotter and Whitehead] reveal how to protect good ideas and win the support needed to deliver valuable results. ... Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn't work. According to their counterintuitive approach, it's far better to respectfully engage these adversaries and stand your ground with simple, convicing responses that save the day.

Subjects

Other Editions

  • Buy in: saving your good idea from being shot downHardcoverHarvard Business Review Press2010-01-01

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