Publication

2015 - Taylor & Francis Group

Language

English

Word Count

59,000 words, Guess

Page Count

236 pages

Identifiers

  • ISBN-100415831628
  • ISBN-139780415831628
  • Library of Congress Control Number2014037789
  • OCLC Control Number908061591
  • OCLC Control Number892620440
and 2 more
  • Better World Books9780415831628
  • Open LibraryOL28815941M

Classifications

  • LCCPN1995.9.M29G733
  • LCCPN1995.9.M29 .G733 2015eb
  • LCCPN1995.9.M29 G733 2015

Description

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. This book explores the sector responsible for this area of media production, analysing the intermediaries - ad agencies, television promotion specialists, film trailer houses and digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork conducted in the UK, US and China, it encourages us to see promotion as a creative profession with its own opportunities and challenges, and outlines how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content'.

Subjects

Other Editions

  • Promotional Screen IndustriesTaylor & Francis Group2015-01-01
Show 1 more editions

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