Promotional Screen Industries
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Word Count
59,000 words, Guess
Page Count
236 pages
Identifiers
- ISBN-100415831628
- ISBN-139780415831628
- Library of Congress Control Number2014037789
- OCLC Control Number908061591
- OCLC Control Number892620440
and 2 more
- Better World Books9780415831628
- Open LibraryOL28815941M
Classifications
- LCCPN1995.9.M29G733
- LCCPN1995.9.M29 .G733 2015eb
- LCCPN1995.9.M29 G733 2015
Description
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. This book explores the sector responsible for this area of media production, analysing the intermediaries - ad agencies, television promotion specialists, film trailer houses and digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork conducted in the UK, US and China, it encourages us to see promotion as a creative profession with its own opportunities and challenges, and outlines how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content'.
Other Editions
- Promotional Screen Industries
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