Success in high technology markets
is marketing capability critical?
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Author
Contributions
- Narasimhan, Om - Contributor
- Marketing Science Institute - Contributor
- Rajiv, Surendra - Contributor
Publication
1999 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number43412085
- Open LibraryOL52728481M
Subjects
Topics
Series Statement
- Report -- no. 99-119
Other Editions
- Success in high technology markets: is marketing capability critical?
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