The Michelin men
driving an empire
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Publication
2003 - I.B. Tauris, London, England
Language
English
Word Count
77,500 words, Guess
Page Count
310 pages
Identifiers
- Open LibraryOL3321289M
- ISBN-101860648967
- OCLC Control Number51839156
- OCLC Control Numbermichelinmendrivi0000lott
- Library of Congress Control Number2004274007
and 2 more
- LibraryThing965362
- Goodreads843562
Classifications
- DDC338.7678320944
- LCCHD9161.5.T574 P6447 2003
Description
"This is the story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this business."--Jacket.
Subjects
Topics
Places
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