Publication

2003 - I.B. Tauris, London, England

Language

English

Word Count

77,500 words, Guess

Page Count

310 pages

Identifiers

and 2 more
  • LibraryThing965362
  • Goodreads843562

Classifications

  • DDC338.7678320944
  • LCCHD9161.5.T574 P6447 2003

Description

"This is the story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this business."--Jacket.

Subjects

Topics

HistoryGeschichteManufacturesTire industryInfrastructureBUSINESS & ECONOMICSPneu Michelin (Firm)

Places

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