Author

Contributions

  • Allen, Cliff, 1948- - Contributor

Publication

1998 - Que, Indianapolis, Ind, Indiana

Language

English

Word Count

106,000 words, Guess

Page Count

424 pages

Identifiers

and 1 more
  • LibraryThing285306

Classifications

  • LCCHF5548.32 .L69 1998

Description

Bridge the gap between business and Internet business; discover the best ways to use the Internet for your business; estimate accurately the returns on an Internet investment; focus on the traditional business issues of marketing, sales, strategy, implementation, economics, and financials from an Internet strategic perspective; learn from legitimate case studies; and find resource listings and Internet sites.

Subjects

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