Marketing/planning library and information services
2nd ed.
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Author
Publication
1999 - Libraries Unlimited, Englewood, Colo, Colorado
Language
English
Word Count
46,750 words, Guess
Page Count
187 pages
Identifiers
- Open LibraryOL40614M
- ISBN-101563086123
- OCLC Control Number44955955
- OCLC Control Number41400839
- Internet Archivemarketingplannin0000wein_l0l5
and 3 more
- Library of Congress Control Number99031433
- LibraryThing430976
- Goodreads1223290
Classifications
- DDC021.7
- LCCZ716.3 .W44 1999
- LCCZ716.3.W44 1999
and 1 more
- LCCZ716.3 .W44 1999eb
Description
Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given to the relationship between mission and vision. Serves as a resource for information professionals in both institutional and entrepreneurial settings, and Can be used as a text for students.
Subjects
Topics
Other Editions
- Marketing/planning library and information services
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