Author

Contributions

  • Brian Williams (Foreword) - Contributor

Publication

2007-08-03 - Motorbooks

Language

English

Word Count

80,000 words, Guess

Page Count

320 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number2007007650
  • Goodreads1299122
  • LibraryThing5834510

Classifications

  • LCCGV1029.9.S74 Y66 2007

Description

"A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and explains how NASCAR grew from its provincial roots to become a big business of international proportions. A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and explains how NASCAR grew from its provincial roots to become a big business of international proportions" -- Publisher description.

Subjects

Similar Books

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!