Wroe Alderson and modern marketing theory
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Author
Contributions
- Uhl, Kenneth P. joint author - Contributor
- University of Illinois at Urbana-Champaign. College of Commerce and Business Administration - Contributor
Publication
1976 - College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Urbana, Illinois
Language
English
Word Count
4,250 words, Guess
Page Count
17 pages
Identifiers
- Internet Archivewroealdersonmode326blai
- OCLC Control Number4141160
- Open LibraryOL24980415M
Subjects
Topics
People
Series Statement
- Faculty working papers -- no. 326
Other Editions
- Wroe Alderson and modern marketing theory
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