Author

Contributions

  • Marketing Science Institute. Research Program. - Contributor

Publication

1988 - Marketing Science Institute, Cambridge, MA (1000 Massachusetts Ave., Cambridge 02138), Massachusetts

Language

English

Word Count

8,750 words, Guess

Page Count

35 pages

Identifiers

Classifications

  • LCCHF5415.2 .R42 no. 88-108

Subjects

Series Statement

  • Report ;

Other Editions

  • Impact of sales promotions on when, what, and how much to buyMarketing Science Institute1988

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