Advertising as Multilingual Communication
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Word Count
60,000 words, Guess
Page Count
240 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8399273M
- ISBN-139781403917256
- ISBN-101403917256
- OCLC Control Number55845957
- Library of Congress Control Number2004054891
and 1 more
- Goodreads1723098
Classifications
- LCCHF5823 .K346 2005
Description
"The author examines the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. On the one hand, advertising and other market discourses use multilingualism by accentuating linguistic differences in order to sell products and services associated with a particular language, country or region. On the other hand, advertising responds to situations that are bilingual or multilingual in nature by problematizing and attempting to overcome multilingual realities."--Jacket.
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