Contributions

  • Ram Charan (Foreword) - Contributor

Publication

2005-08-22 - Jossey-Bass

Language

English

Word Count

52,000 words, Guess

Page Count

208 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number2005010928
  • Goodreads178421
  • LibraryThing573891

Classifications

  • LCCHD57.7 .G4586 2005

Description

"In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee - a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within our selves."--Jacket.

First Sentence

Imagine a business executive in his late fifties, wearing pinstripes, standing before an audience of similar business types and playing a recording of R.E.M.'s "The End of the World as We Know It."

Subjects

Other Editions

  • The Source of Success: Five Enduring Principles at the Heart of Real LeadershipHardcoverJossey-Bass2005-08-22

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