The art of strategic positioning for nonprofits
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Author
Publication
2006 - John Wiley & Sons, Hoboken, N.J, New Jersey
Language
English
Word Count
61,250 words, Guess
Page Count
245 pages
Identifiers
- Open LibraryOL3415719M
- ISBN-139780471717492
- ISBN-100471717495
- OCLC Control Number62302265
- OCLC Control Numberartstrategicposi00mcla
and 3 more
- Library of Congress Control Number2005031931
- LibraryThing2118918
- Goodreads732858
Classifications
- DDC658.4/012
- LCCHD62.6 .M392 2006
Description
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
Description
"Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century. ."--Publisher's website.
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- The art of strategic positioning for nonprofits
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