Contributions

  • MacDougall, Jennifer. - Contributor
  • Institute of Marketing. - Contributor

Publication

1997 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

60,500 words, Guess

Page Count

242 pages

Identifiers

and 1 more

Classifications

  • DDC658.8
  • LCCHF5415 .K5228 1997
  • LCCHF5415.K5228 1997

Subjects

Series Statement

  • The marketing series. Professional development
  • Marketing series (London, England).
  • Professional development.

Links

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