Staying power
six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more)
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Author
Publication
2010 - Oxford University Press, Oxford, England
Language
English
Word Count
91,750 words, Guess
Page Count
367 pages
Identifiers
- Open LibraryOL25010616M
- ISBN-139780199218967
- ISBN-10019921896X
- OCLC Control Number624411870
- OCLC Control Numberstayingpowersixe0000cusu
and 1 more
- Library of Congress Control Number2010930297
Classifications
- DDC658.4012
- LCCHD30.28 .C89 2010
Alternate Titles
- Six enduring principles for managing strategy and innovation in an uncertain world
Description
Business news tends to focus on the travails of a handful of giants: Apple's iPad, the Toyota recall, the controversy over Google's book-digitization program. Whatever the day's headlines, though, most of these firms have been there before--up and down, written off and overpraised--yet they endured and triumphed. What is their secret? What is it that has lifted them to preeminence and allowed them to come out of each crisis stronger than before? In Staying Power, Michael A. Cusumano provides the answers. A bestselling business author and leading scholar, Cusumano has spent a quarter of a century studying the world's most successful companies--many of them from the inside, by serving as an advisor to more than one hundred firms. He identifies six critical principles that have driven the success of today's foremost companies, including Google, Intel, Apple, JVC, Toyota, and Microsoft. He argues that companies today must develop distinctive organizational capabilities, not just business strategies; focus on platforms and services, not just products; pull information from the market, responding to real-time changes in demand and competitive conditions, and not just push products out; achieve economies of scope, not just scale, by creating efficiencies across all a firm's activities; and acquire flexibility, in addition to efficiency, to quickly adapt to a volatile marketplace. Drawing on real-life examples, he illustrates how the best companies put these principles into practice, identifying precisely how these ideas have lead to concrete success time after time. -- Product Description.
Series Statement
- Clarendon lectures in management studies
Other Editions
- Staying power: six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more)
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