Introduction to Marketing I 2e (MKTG 1010)
2nd EDITION
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Author
Contributions
- Jules Fauteux - Editor
- Di Best - Editor
- Deidre Evans - Editor
- Rankin MacMaster - Editor
- Barb Powers - Editor
and 3 more
- George Swaniker - Editor
- Hadley Brooks-Joiner - Editor
- Kimia Ghasemi - Editor
Publication
2021 - NSCC Libraries Pressbooks
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Physical Format
EBook
Identifiers
- ISBN-139781990641176
- ISBN-101990641172
- Open LibraryOL37937094M
Description
Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. <br />See also <em><a href="https://pressbooks.nscc.ca/nsccprinciplesofmarketingpartwo2e/"> Introduction to Marketing II 2e (MKTG 2005) </a></em>.<br />Supplementary teaching resources available.
Subjects
Topics
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