Publication

1999-11-01 - Harvard Business School Press

Language

English

Word Count

55,250 words, Guess

Page Count

221 pages

Physical Format

Hardcover

Identifiers

and 4 more

Classifications

  • LCCT211 .R58 2000
  • LCCT211.R58 2000
  • LCCT211 .R58 2000eb

Description

"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.

First Sentence

This book is about intellectual property (IP), once considered the most boring subject in the world.

Subjects

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