Rembrandts in the Attic
Unlocking the Hidden Value of Patents
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Author
Publication
1999-11-01 - Harvard Business School Press
Language
English
Word Count
55,250 words, Guess
Page Count
221 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8089975M
- ISBN-139780875848990
- ISBN-100875848990
- OCLC Control Number45842895
- OCLC Control Number41580482
and 4 more
- Internet Archiveisbn_9780875848990
- Library of Congress Control Number99033756
- Goodreads557636
- LibraryThing252602
Classifications
- LCCT211 .R58 2000
- LCCT211.R58 2000
- LCCT211 .R58 2000eb
Description
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.
First Sentence
This book is about intellectual property (IP), once considered the most boring subject in the world.
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