The franchise
a history of Sports illustrated magazine
1st ed.
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Author
Publication
1997 - Hyperion, New York, New York (State)
Language
English
Word Count
108,500 words, Guess
Page Count
434 pages
Identifiers
- Open LibraryOL669978M
- ISBN-100786862165
- OCLC Control Number36942442
- OCLC Control Numberfranchisehistory00maccrich
- Library of Congress Control Number97015864
and 2 more
- LibraryThing206323
- Goodreads1216327
Classifications
- DDC796/.05
- LCCGV561 .M185 1997
Alternate Titles
- History of Sports illustrated magazine
Description
Sports Illustrated magazine is one of the great publishing success stories of the past 50 years - a pop-culture phenomenon generating profits of more than $1 billion since 1984. But if its success seems inevitable in retrospect, you don't know the whole story. The Franchise: A History of Sports Illustrated Magazine is the first book to tell the story, documenting the development of one of the most fascinating and dominant franchises in all of American sports, from its obscure beginnings to its present day prominence. Filled with never-before-told inside stories about the sport of magazine publishing and its most charismatic and powerful players - it is a book for anyone who cares about sports, good writing, and the high-stakes world of the media business.
Subjects
Topics
Other Editions
- The franchise: a history of Sports illustrated magazine
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