Business economics
a contemporary approach
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Author
Contributions
- Wakeley, Timothy M. - Contributor
Publication
2005 - McGraw-Hill Education, London, England
Language
English
Word Count
140,250 words, Guess
Page Count
561 pages
Physical Format
Electronic resource
Identifiers
- Internet Archivebusinesseconomic00earl_089
- ISBN-100077126076
- ISBN-139780077126070
- OCLC Control Number813411239
- Open LibraryOL27022625M
Classifications
- DDC658.15
Description
"Business Economics: A Contemporary Approach" provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.
Subjects
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