Impact of ambush marketing on sponsor identification
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Author
Contributions
- Indian Institute of Management, Bangalore. - Contributor
Publication
2007 - Indian Institute of Management, Bangalore, Bangalore, India
Language
English
Word Count
6,750 words, Guess
Page Count
27 pages
Physical Format
Microform
Identifiers
- Library of Congress Control Number2009311628
- Open LibraryOL23973440M
Classifications
- LCCMicrofiche 2009/60161 (H)
Subjects
Topics
SportsMarketingSports -- MarketingCorporate sponsorshipWorld Cup (Cricket) (8th : 2003 : South Africa, etc.)
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