Interactive marketing
the future present
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Author
Contributions
- Mizerski, Richard. - Contributor
Publication
1996 - NTC Business Books, Lincolnwood, Ill, Illinois
Language
English
Word Count
97,500 words, Guess
Page Count
390 pages
Identifiers
- Open LibraryOL1279506M
- ISBN-100844234265
- OCLC Control Number32552174
- OCLC Control Numberinteractivemarke0000forr
- Library of Congress Control Number95011305
and 2 more
- LibraryThing3388277
- Goodreads2643891
Classifications
- DDC658.8/4
- LCCHF5415.1264 .F67 1996
Description
Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced.
Subjects
Topics
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