Realtime Response Measures of Television Commercials
Reliability, Construct Validity, New Approaches to Wearout, and Potential Applications
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Publication
1992-12-01 - Marketing Science Inst
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0 words, Guess
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0 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL13294498M
- ISBN-109993185027
- ISBN-139789993185024
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