Integrating adaptation and standardisation in international marketing
the AdaptStand modelling process
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Author
Contributions
- Manchester Metropolitan University. Business School. - Contributor
Publication
2001 - Manchester Metropolitan University, Business School, Manchester, United Kingdom
Language
English
Word Count
9,250 words, Guess
Page Count
37 pages
Identifiers
- Open LibraryOL18935183M
Classifications
- DDC658.848
Subjects
Series Statement
- Working paper series / Manchester Metropolitan University, Business School -- WP01/17
Other Editions
- Integrating adaptation and standardisation in international marketing
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