Contributions

  • Dillman, Don A., 1941- - Contributor

Publication

1994 - Wiley, New York, New York (State)

Language

English

Word Count

58,000 words, Guess

Page Count

232 pages

Identifiers

and 2 more
  • Goodreads4013788
  • LibraryThing983019

Classifications

  • DDC300/.723
  • LCCH62 .S3185 1994

Description

How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to: a) Determine which type of survey is best for you; b) Estimate the cost of your survey; c) Conduct mail, telephone, and face-to-face surveys; d) Draw accurate samples; e) Write effective questionnaires; f) Compile and report results; g) Avoid common survey errors; h) Find reliable outside assistance; i) And much more. -- Back cover.

Subjects

Other Editions

  • How to conduct your own surveyWiley1994-01-01

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