Groundswell
Winning in a World Transformed by Social Technologies
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Author
Publication
2008-04-21 - Harvard Business School Press
Language
English
Word Count
56,000 words, Guess
Page Count
224 pages
Physical Format
Hardcover
Identifiers
- Internet Archivegroundswellwinni00lich
- Internet Archivegroundswellwinni0000lich
- ISBN-101422125009
- ISBN-139781422125007
- LibraryThing4223497
and 3 more
- Library of Congress Control Number2007048659
- OCLC Control Number172980082
- Open LibraryOL11831099M
Classifications
- LCCHC79.I55 L48 2008
- LCCHC79.I55 .L48 2008
Description
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Page 2 of cover.
Subjects
Other Editions
- Groundswell
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