Publication

2008-04-21 - Harvard Business School Press

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Physical Format

Hardcover

Identifiers

and 3 more

Classifications

  • LCCHC79.I55 L48 2008
  • LCCHC79.I55 .L48 2008

Description

"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Page 2 of cover.

Subjects

Other Editions

  • GroundswellHardcoverHarvard Business School Press2008-04-21

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