Publication

2012 - Rosenfeld Media, Brooklyn, N.Y, New York (State)

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Identifiers

and 2 more

Classifications

  • LCCP91 .W23 2012

Description

Care about content? Better copy isn't enough. As devices and channels multiply and as users expect to relate, share, and shift informaion quickly, we need content that can go more places, more easily. This book helps readers to stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Subjects

Other Editions

  • Content everywhere: strategy and structure for future-ready contentRosenfeld Media2012-01-01

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