International marketing strategy
analysis, development, and implementation
3rd ed
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Author
Contributions
- Lowe, Robin, 1945- - Contributor
Publication
2001 - Thomson Learning, London, England
Language
English
Word Count
113,250 words, Guess
Page Count
453 pages
Identifiers
- Internet Archiveinternationalmar0000dool_q8d8
- ISBN-101861527721
- ISBN-139781861527721
- Better World BooksKQ-436-813
- Better World BooksKP-747-917
and 2 more
- Better World BooksKP-747-918
- Open LibraryOL17033760M
Subjects
Topics
ManagementCase studiesExport marketingSales & marketingBusiness/EconomicsMarketing - GeneralReal Estate - GeneralMarketing - IndustrialInternationale marketingExport marketing -- ManagementBusiness / Economics / FinanceBusiness & Economics / Marketing / GeneralExport marketing -- Management -- Case studies
Genres
- Case studies
Other Editions
- International marketing strategy: analysis, development, and implementation
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