Publication

2002-07-01 - Hodder Headline

Language

English

Word Count

24,000 words, Guess

Page Count

96 pages

Physical Format

Paperback

Identifiers

and 2 more
  • Better World Books9780340849040
  • Open LibraryOL10677484M

Classifications

  • LCCHF5415.1265 .P47 2002

Description

Viral marketing is about how some products and behaviours spread like viruses, for example in the cases of Pokemon and Hotmail. This text concerns itself with how these viruses can be started through creative marketing, without enormous budgets.

Subjects

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