Author

Contributions

  • Goldsworthy, Simon - Contributor

Publication

2011 - Palgrave Macmillan, New York, New York (State)

Language

English

Word Count

93,000 words, Guess

Page Count

372 pages

Identifiers

and 2 more

Classifications

  • DDC659.2
  • LCCHD59 .M644 2011
  • LCCHD59

Description

"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--

Subjects

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