PR today
the authoritative guide to public relations
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Author
Contributions
- Goldsworthy, Simon - Contributor
Publication
2011 - Palgrave Macmillan, New York, New York (State)
Language
English
Word Count
93,000 words, Guess
Page Count
372 pages
Identifiers
- Internet Archiveprtodayauthorita0000morr
- ISBN-139780230240094
- ISBN-100230240097
- Library of Congress Control Number2011034397
- Better World Books9780230240094
and 2 more
- Better World BooksT2-EHB-946
- Open LibraryOL25005671M
Classifications
- DDC659.2
- LCCHD59 .M644 2011
- LCCHD59
Description
"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--
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