The handbook of brand management
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Author
Publication
1992 - Addison-Wesley, Reading, Mass, Massachusetts
Language
English
Word Count
64,750 words, Guess
Page Count
259 pages
Identifiers
- Open LibraryOL1726902M
- ISBN-100201632799
- OCLC Control Number26590718
- Library of Congress Control Number92031025
- Goodreads1706256
and 1 more
- LibraryThing214899
Classifications
- DDC658.8/27
- LCCHD69.B7 A76 1992
Subjects
Topics
MarketingAdvertisingBrand name productsBranding (Marketing)Brand name products -- United StatesBrand name products -- United States -- MarketingAdvertising -- Brand name products -- United States
Places
Series Statement
- International management series
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