Business marketing management
a strategic view of industrial and organizational markets
4th ed.
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Author
Contributions
- Speh, Thomas W. - Contributor
Publication
1992 - Dryden Press, Fort Worth, Texas
Language
English
Word Count
187,250 words, Guess
Page Count
749 pages
Identifiers
- Internet Archivebusinessmarketin00hutt
- Internet Archivebusinessmarketin04edhutt
- ISBN-100030541670
- ISBN-139780030541674
- Library of Congress Control Number91008610
and 1 more
- Open LibraryOL1531143M
Classifications
- DDC658.8/04
- LCCHF5415.13 .H87 1992
Subjects
Topics
Other Editions
- Business marketing management: a strategic view of industrial and organizational markets
Show 8 more editions
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