Marketing
an introductory text
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Author
Contributions
- McDonald, Malcolm, 1938- - Contributor
Publication
1995 - Macmillan, Basingstoke, United Kingdom
Language
English
Word Count
84,000 words, Guess
Page Count
336 pages
Identifiers
- Internet Archivemarketingintrodu0000chri_e5p1
- ISBN-139780333625873
- ISBN-100333625870
- LibraryThing4789063
- OCLC Control Number32261179
and 1 more
- Open LibraryOL19218694M
Classifications
- DDC658.8
- LCCHF5415.6 .C48 1995
Subjects
Topics
Other Editions
- Marketing: an introductory text
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