Asking Questions
The Definitive Guide to Questionnaire Design--For Market Research, Political Polls, and Social and Health Questionnaires
Rev. ed.
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Contributions
- Wansink, Brian. - Contributor
- Sudman, Seymour. - Contributor
Publication
2004 - Jossey-Bass, San Francisco, California
Language
English
Word Count
106,500 words, Guess
Page Count
426 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL3288954M
- ISBN-100787970883
- OCLC Control Number54111156
- OCLC Control Numberaskingquestionsd00brad
- Library of Congress Control Number2004001683
and 2 more
- LibraryThing1079672
- Goodreads173973
Classifications
- DDC300/.72/3
- LCCH62 .B63 2004
Description
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
Description
"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers, advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys."--BOOK JACKET.
Subjects
Other Editions
- Asking Questions: The Definitive Guide to Questionnaire Design--For Market Research, Political Polls, and Social and Health Questionnaires
Show 2 more editions
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