Author

Contributions

  • Cox, Jeff, 1951- - Contributor

Publication

2003 - John Wiley, Hoboken, NJ, New Jersey

Language

English

Word Count

72,000 words, Guess

Page Count

288 pages

Identifiers

and 2 more
  • LibraryThing567997
  • Goodreads7223568

Classifications

  • DDC658
  • LCCHD31 .P346 2003

Alternate Titles

  • Enterprise medicine for business : a novel for managers

Description

Story of the fictional Essential Corporation, a company with a proud history but a lot of hidden problems barring it from a promising future. Once the leader of its industry, Essential Corporation has lost its way. Its flagship product line is being rendered a commodity by competition. One huge retail account is diverting attention away from smaller, traditional customers. Suspicion and blame are dividing departments. Worst of all, management is in denial, with some managers hiding problems rather than working to solve them, while others struggle to preserve the status quo rather than move forward to new opportunities.

Subjects

Other Editions

  • The cure: enterprise medicine for business : a novel for managersJohn Wiley2003-01-01

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