The cure
enterprise medicine for business : a novel for managers
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Author
Contributions
- Cox, Jeff, 1951- - Contributor
Publication
2003 - John Wiley, Hoboken, NJ, New Jersey
Language
English
Word Count
72,000 words, Guess
Page Count
288 pages
Identifiers
- Open LibraryOL3702164M
- ISBN-100471268305
- OCLC Control Number51754473
- OCLC Control Numbercureenterpriseme0000paul
- Library of Congress Control Number2003268734
and 2 more
- LibraryThing567997
- Goodreads7223568
Classifications
- DDC658
- LCCHD31 .P346 2003
Alternate Titles
- Enterprise medicine for business : a novel for managers
Description
Story of the fictional Essential Corporation, a company with a proud history but a lot of hidden problems barring it from a promising future. Once the leader of its industry, Essential Corporation has lost its way. Its flagship product line is being rendered a commodity by competition. One huge retail account is diverting attention away from smaller, traditional customers. Suspicion and blame are dividing departments. Worst of all, management is in denial, with some managers hiding problems rather than working to solve them, while others struggle to preserve the status quo rather than move forward to new opportunities.
Subjects
Other Editions
- The cure: enterprise medicine for business : a novel for managers
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