Driven
Inside BMW, the Most Admired Car Company in the World
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Word Count
80,000 words, Guess
Page Count
320 pages
Identifiers
- Open LibraryOL7614350M
- ISBN-139780471269205
- ISBN-100471269204
- OCLC Control Number54279811
- OCLC Control Numberdriveninsidebmwm00kile_0
and 3 more
- Library of Congress Control Number2004001538
- Goodreads625614
- LibraryThing1333360
Classifications
- LCCHD9710.G44K55 2004
Description
An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first ti...
Description
"In Driven, David Kiley presents an inside look at the fabled automaker, revealing the business philosophy and practices that make BMW more than just another carmaker, and the unsurpassed quality that makes a "Bimmer" more than just a car. With uncommon access to BMW executives and records, Kiley explains how the company emerged from the wreckage of World War II to become the most respected car producer and one of the most profitable automakers in the world."--BOOK JACKET.
Subjects
Other Editions
- Driven
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