Contributions

  • Wind, Yoram, joint author. - Contributor

Publication

1972 - Prentice-Hall, Englewood Cliffs, N.J, New Jersey

Language

English

Word Count

33,000 words, Guess

Page Count

132 pages

Identifiers

and 1 more
  • Goodreads723713

Classifications

  • DDC658.8/3
  • LCCHF5437 .W43

Subjects

Series Statement

  • Prentice-Hall foundations of marketing series

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