The complete database marketer
tapping your customer base to maximize sales and increase profits
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Author
Publication
1991 - Probus Pub. Co., Chicago, Ill, Illinois
Language
English
Word Count
137,750 words, Guess
Page Count
551 pages
Identifiers
- Open LibraryOL1537428M
- ISBN-101557381925
- OCLC Control Number23693951
- OCLC Control Numberisbn_9781557381927
- Library of Congress Control Number91015706
and 2 more
- Goodreads2844639
- LibraryThing1768919
Classifications
- DDC658.8/4
- LCCHF5415.126 .H84 1991
Description
Regardless of what you're selling, to market effectively today you need a marketing database that links you to your loyal customers who are eager to be the first to learn about your new offerings. You will need to be linked to active prospects whom you will transform into loyal customers. You will need to use the information in the database to understand your customers and to communicate with them one-on-one. And the way to do that is to build a marketing database and use it to establish and maintain profitable lifetime relationships with your customer. The Complete Database Marketer will show you how. . The Complete Database Marketer has been totally redrafted to bring it up to date with developments through 1995, including media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing for retail chains; lifetime value calculation; and marketing for banking, publishing, and business-to-business.
Subjects
Topics
Other Editions
- The complete database marketer: tapping your customer base to maximize sales and increase profits
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