Changing the course of marketing
alternative paradigms for widening marketing theory
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Contributions
- Dholakia, Nikhilesh, 1947- - Contributor
- Arndt, Johan. - Contributor
Publication
1985 - JAI Press, Greenwich, Conn, Connecticut
Language
English
Word Count
77,750 words, Guess
Page Count
311 pages
Identifiers
- Internet Archivechangingcourseof0000unse
- ISBN-100892326271
- ISBN-139780892326273
- Goodreads4895475
- Library of Congress Control Number86171587
and 1 more
- Open LibraryOL2299267M
Classifications
- DDC658.8
- LCCHF5415.2 .C383 1985
Subjects
Series Statement
- Research in marketing. Supplement ;
- 2 (1985)
- Research in marketing.
- 2.
Other Editions
- Changing the course of marketing: alternative paradigms for widening marketing theory
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