Guanxi
Relationship Marketing in a Chinese Context
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Publication
2001-08-01 - Haworth Press
Language
English
Word Count
57,250 words, Guess
Page Count
229 pages
Physical Format
Hardcover
Identifiers
- Internet Archiveguanxirelationsh00wong
- ISBN-100789012898
- ISBN-139780789012890
- Better World Books9780789012890
- Open LibraryOL8152390M
Classifications
- LCCHF5415.55.W66 2001
First Sentence
Marketing is a system in which people or groups are interrelated, engaged in reaching a shared goal, with a relationship with one another.
Subjects
Other Editions
- Guanxi: Relationship Marketing in a Chinese Context
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