Marketing channels
relationships and performance
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Author
Contributions
- Pellegrini, Luca. - Contributor
- Reddy, Srinivas K. - Contributor
- Università commerciale Luigi Bocconi. Centro di studi sul commercio. - Contributor
- New York University. Institute of Retail Management. - Contributor
- International Conference on Distribution (3rd : 1985 : Angera, Italy) - Contributor
Publication
1986 - Lexington Books, Lexington, Mass, Massachusetts
Language
English
Word Count
52,250 words, Guess
Page Count
209 pages
Identifiers
- Open LibraryOL2740386M
- ISBN-10066913158X
- OCLC Control Number506170404
- OCLC Control Number13423261
- OCLC Control Numbermarketingchannel0000unse
and 2 more
- Library of Congress Control Number86045186
- Goodreads4635677
Classifications
- DDC658.8/7
- LCCHF5415.129 .M37 1986
Subjects
Topics
Series Statement
- The Advances in retailing series
Other Editions
- Marketing channels: relationships and performance
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