Implementing e-commerce strategies
a guide to corporate success after the dot.com bust
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Word Count
52,000 words, Guess
Page Count
208 pages
Identifiers
- Open LibraryOL3305746M
- ISBN-10027598463X
- OCLC Control Number55008401
- OCLC Control Numberimplementingecom00epst
- Library of Congress Control Number2004049568
and 2 more
- Goodreads425320
- LibraryThing5893482
Classifications
- DDC658.8/72
- LCCHF5548.32 .E67 2004
Alternate Titles
- Implementing ecommerce strategies
Description
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Jacket.
Subjects
Genres
- Case studies.
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