Publication

2004 - Praeger, Westport, Conn, Connecticut

Language

English

Word Count

52,000 words, Guess

Page Count

208 pages

Identifiers

and 2 more
  • Goodreads425320
  • LibraryThing5893482

Classifications

  • DDC658.8/72
  • LCCHF5548.32 .E67 2004

Alternate Titles

  • Implementing ecommerce strategies

Description

"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Jacket.

Subjects

Genres

  • Case studies.

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