Leap! A Revolution in Creative Business Strategy
Our rough guess is there are 64,000 words in this book.
At a pace averaging 250 words per minute, this book will take 4 hours and 16 minutes to read. With a half hour per day, this will take 9 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Word Count
64,000 words, Guess
Page Count
256 pages
Identifiers
- Open LibraryOL7613739M
- ISBN-139780471229179
- ISBN-100471229172
- OCLC Control Number52324333
- OCLC Control Number50937770
and 4 more
- OCLC Control Numberleaprevolutionin0000schm
- Library of Congress Control Number2003268477
- LibraryThing792694
- Goodreads1993039
Classifications
- LCCHF5415.13 .S335 2003
Description
"In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand - they define it. Schmetterer argues that the true challenge for advertisers is to help clients apply creative thinking to their core business strategies before they launch a branding blitz."--BOOK JACKET.
First Sentence
"Ideas are only the beginning," adults like to tell precocious youngsters.
Subjects
Topics
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!