From no-names to brands
findings of a TDC survey on Hong Kong's OEM, ODM and OBM business
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Publication
2003 - Hong Kong Trade Development Council, Hong Kong, China
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number54029976
- ISBN-101100227031
- Open LibraryOL55414979M
Description
"\"Hong Kong exporters are known to be not known. The majority of them are makers of 'no-name' products for other brand holders. This report summarises the findings of a large-sample survey conducted by the TDC in April and May 2003 on the competitiveness of Hong Kong's OEM [original equipment manufacturing], ODM [original design manufacturing] and OBM [original brand manufacturing] business. We find that more companies are now starting to develop their own brands and many of them have formulated customised strategies to improve their competitive edge.\"--From the TDC website."
Subjects
Series Statement
- TDC research
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