The Management of Intangibles
The Organisations Most Valuable Assets (Routledge Advances in Management & Business Studies)
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Word Count
64,000 words, Guess
Page Count
256 pages
Identifiers
- Internet Archivemanagementofinta0000boun
- ISBN-100415224934
- ISBN-139780415224932
- Better World Books9780415224932
- Better World BooksKJ-128-618
and 1 more
- Open LibraryOL7487283M
Classifications
- LCCHD53
Description
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
First Sentence
The question of intangibles is very current.
Subjects
Other Editions
- The Management of Intangibles: The Organisations Most Valuable Assets (Routledge Advances in Management & Business Studies)
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