Strategic management
concepts : activebook version 1.0
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Author
Publication
2002 - Prentice Hall, Upper Saddle River, N.J, New Jersey
Language
English
Word Count
58,500 words, Guess
Page Count
234 pages
Identifiers
- Internet Archivestrategicmanagem0000davi_e5p5
- ISBN-100130663425
- ISBN-139780130663429
- Goodreads3581944
- Library of Congress Control Number2001046495
and 3 more
- OCLC Control Number47739324
- Better World Books9780130663429
- Open LibraryOL3951704M
Classifications
- DDC658.4/012
- LCCHD30.28 .D3785 2002
- LCCHD30.28.D3785 2002
Description
Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy. - Publisher.
Subjects
Other Editions
- Strategic management: concepts : activebook version 1.0
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