Author

Publication

2002 - Prentice Hall, Upper Saddle River, N.J, New Jersey

Language

English

Word Count

58,500 words, Guess

Page Count

234 pages

Identifiers

and 3 more

Classifications

  • DDC658.4/012
  • LCCHD30.28 .D3785 2002
  • LCCHD30.28.D3785 2002

Description

Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy. - Publisher.

Subjects

Other Editions

  • Strategic management: concepts : activebook version 1.0Prentice Hall2002-01-01
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