Author

Contributions

  • Chartered Institute of Marketing. - Contributor

Publication

2000 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

90,250 words, Guess

Page Count

361 pages

Identifiers

  • ISBN-100750642653
  • ISBN-139780750642651
  • Library of Congress Control Number00699091
  • OCLC Control Number40799695
  • OCLC Control Number823655005
and 3 more
  • Better World Books9780750642651
  • Better World BooksKS-181-716
  • Open LibraryOL6897035M

Classifications

  • LCCHF5415.13 .P5434 1999
  • LCCHF5415.13.P5434 1999
  • LCCHF5415.13 .P54 2011eb

Subjects

Genres

  • Case studies

Series Statement

  • The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
  • Marketing series (London, England)

Links

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!