Tales from the marketplace
stories of revolution, reinvention and renewal
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Author
Contributions
- Chartered Institute of Marketing. - Contributor
Publication
2000 - Butterworth-Heinemann, Oxford, England
Language
English
Word Count
90,250 words, Guess
Page Count
361 pages
Identifiers
- ISBN-100750642653
- ISBN-139780750642651
- Library of Congress Control Number00699091
- OCLC Control Number40799695
- OCLC Control Number823655005
and 3 more
- Better World Books9780750642651
- Better World BooksKS-181-716
- Open LibraryOL6897035M
Classifications
- LCCHF5415.13 .P5434 1999
- LCCHF5415.13.P5434 1999
- LCCHF5415.13 .P54 2011eb
Subjects
Topics
GestionMarketingManagementCase studiesÉtudes de casStrategic planningOrganizational changeOirganizational changePlanification stratégiqueChangement organisationnelStrategic planning -- Case studiesOirganizational change -- Case studiesMarketing -- Management -- Case studies
Genres
- Case studies
Series Statement
- The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
- Marketing series (London, England)
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