The M-Bomb
Riding the Multi-channel Whirlwind
1 edition
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Word Count
53,000 words, Guess
Page Count
212 pages
Physical Format
Paperback
Identifiers
- Internet Archivembombridingmulti0000webb
- ISBN-101841121398
- ISBN-139781841121390
- Goodreads2010306
- LibraryThing6693709
and 2 more
- Better World Books9781841121390
- Open LibraryOL12566837M
Classifications
- LCCHF5548.32 .W43 2001
First Sentence
There are some things that we can be certain about, which businesses need to respond to as they move into the practical phase of building multi-channel businesses: Managers in traditional businesses with great ideas find it much, much harder to get funding than fashionable joint ventures which span many businesses (e.g. the new buying clubs like Transora which raised $200m in a few months).
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