The fundamentals of marketing
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Word Count
47,750 words, Guess
Page Count
191 pages
Identifiers
- Internet Archivefundamentalsmark00russ
- Internet Archivefundamentalsofma0000russ
- ISBN-139782940373727
- ISBN-102940373728
- OCLC Control Number470882873
and 2 more
- Better World Books9782940373727
- Open LibraryOL25563971M
Classifications
- DDC658.802
- LCCHF5415.13 .R87 2010
- LCCHF5415.123
Description
The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.
Series Statement
- AVA fundamentals
Other Editions
- The fundamentals of marketing
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