Publication

1999-04-01 - Focal Press

Language

English

Word Count

110,000 words, Guess

Page Count

440 pages

Physical Format

Paperback

Identifiers

  • Open LibraryOL9545249M
  • ISBN-139780240803326
  • ISBN-100240803329
  • OCLC Control Number40619781
  • Library of Congress Control Number99011797
and 1 more
  • Goodreads1215048

Classifications

  • LCCHE8689.6 .M33 1999

Description

"This fourth edition of a classic text features important updates reflecting the enormous changes that have taken place since the Telecommunications Act of 1996 and the ever-increasing importance of the Internet and the World Wide Web. The implications of these changes, and others, are examined in this new edition, which seeks to equip electronic media students for management in a new millennium - and the unprecedented challenges that will surely accompany it."--BOOK JACKET.

First Sentence

This chapter examines broadcast station management by defining management and tracing the roots of today's management thought and practice

Subjects

Other Editions

  • Electronic Media Management, Fourth EditionPaperbackFocal Press1999-04-01

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