The death of a thousand cuts
corporate campaigns and the contemporary attack on the corporation
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Author
Publication
2001 - Lawrence Erlbaum Associates, Publishers, Mahwah, NJ, New Jersey
Language
English
Word Count
90,500 words, Guess
Page Count
362 pages
Identifiers
- Open LibraryOL17002974M
- ISBN-100805838317
- OCLC Control Number47009786
- OCLC Control Number44045721
- OCLC Control Numberdeathofthousandc0000manh
and 3 more
- Library of Congress Control Number00034780
- LibraryThing6406568
- Goodreads1223287
Classifications
- LCCHD59 .M257 2001
Description
"A corporate campaign is an organized assault - involving economic, political, legal and psychological warfare - on a company that has offended a labor union or an advocacy group. The attack usually centers around the media, where the protagonists attempt to redefine the image - and tarnish the reputation - of the target company. The central idea is to undermine the company's relationships with its key stakeholders: customers, employees, shareholders, bankers, regulators, and the general public, among others. It attempts to turn them into pressure points to which management must respond.". "The Death of a Thousand Cuts provides the first comprehensive study of the history, strategies, tactics, and effects of these systematic attacks on the reputations of many prominent companies - Campbell's Soup, Caterpillar, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart and many more - and on the legitimacy of the corporation itself."--BOOK JACKET.
Subjects
Topics
Other Editions
- The death of a thousand cuts
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