Customer Equity Management
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Publication
2004-12-01 - Prentice Hall
Language
English
Word Count
137,750 words, Guess
Page Count
551 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL10081521M
- ISBN-139780131419292
- ISBN-100131419293
- OCLC Control Number56413596
- OCLC Control Numbercustomerequityma0000rust
and 2 more
- Library of Congress Control Number2004057256
- Goodreads2537306
Classifications
- LCCHF5415.527 .R87 2005
Description
This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.
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